Social Action: Here is an intriguing idea. If a complete stranger offered to donate money to charity if they could have dinner with you, would you accept? I love the way that Franke James tells this story. Why wouldn’t it work elsewhere?
Marketing: Over at the Startup Blog, there were some good ideas and resources about improving your results from using PR, by focusing your copy on terms that are search engine optimized.
Big Ideas: Yesterday I wrote about Matt Miller’s book, The Tyranny of Dead Ideas. One of his other assertions in the book hit me pretty hard. He talks about the Lower Upper class in America. The Lower Uppers are those at the lower end of the Upper class. Those professionals, doctors, architects, lawyers, senior corporate executives and the like have been told all their life that the world is a meritocracy – you will earn in accordance with your merit. The financial meltdown has dealt these folks a different reality. When they see hedge fund managers making billions personally while losing their client’s funds, when they see corporate executives like Bob Nardelli take home hundreds of millions of dollars from Home Depot while not moving the stock price at all, when they see Stan O’Neal rewarded with a severance package worth over a hundred million while leaving Merrill Lynch in a position where it had to be sold — these Lower Uppers, to use a line from the movie Network, are” mad as hell and not going to take it anymore.” Matt wrote a column in the Daily Beast where he talks about the positive things that might come out of this.