Sethx2, The Brain and Microsoft

I haven’t done a recommended links post is a while and so here we go:

Seth: This week Seth Godin directed me to two very cool web resources that I urge you to take time to read and view.

The first is the video Lemonade.  It deals directly with folks in the advertising agency business who have been laid off and how they found their next steps.  Some people feel that it is talking about the need to start a new business, but my take is that it shows that you really can make Lemonade out of lemons if you pursue your dreams.  The video is well made and totally engaging.

The second is a free e-book on pricing.  How exciting can that be, you ask?  Well, the author, Todd Sattersten who has developed the business book review site inbubblewrap, clearly explains the components of pricing, costing and especially margin.  He also delves into the concept of free.  All in all a very quick and information packed presentation.  And the price is right!

The Brain: Harvard Business Review had a nice article on how the middle aged brain (of which I am the proud owner) has some inherent benefits as it relates to businesses.  It is good to hear that while we sometimes can’t remember names, we have built other skills that can help us in the business world.

Microsoft: Microsoft’s perception in the marketplace has changed over the past 25 years. The New York Times has a nice article on what the company has done to put itself in their current market space. This is a good warning to Google as well as any other company that goes through significant growth.