Currently Reading

  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
  • Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition IrrelevantBlue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
  • The Know-It-All: One Man's Humble Quest to Become the Smartest Person in the WorldThe Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World
  • Funding, User Experience, Logic and Marketing

    I was reminded recently that I haven’t done a links column is a while, so here goes for a few good reads:

    • Seth Godin writes about funding for a business.  The typical methods are debt (loan) or equity (stock).  He proposes a third way that might make some funding sources happy.  I am intrigued.
    • Dustin Curtis writes about the science of entrepreneurship.  This article was fun to read, but take a look at the rest of  the articles on his blogazine.  He is a talented User Experience designer and each article is beautiful and thoughtful. Also to be read are the two articles about American Airlines and their user experience. By the way, American Airlines fired the AA designer who wrote to Dustin.
    • Fun logic test here:  Are you a cognitive miser?
    • For entrepreneurs out there who are having problems with marketing, here are over 100 marketing questions that will help you get started thinking about how to market your company (or yourself).

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