Currently Reading

  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
  • Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition IrrelevantBlue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
  • The Know-It-All: One Man's Humble Quest to Become the Smartest Person in the WorldThe Know-It-All: One Man’s Humble Quest to Become the Smartest Person in the World
  • Technology, Marketing, Ethics & Movies

    Technology Paul Heinz wrote a thoughtful essay on Lost Arts.  It is a riff on all of those things that we used to be able to do. Now, technology has changed things, mostly for the better, but it is fun to wax nostalgic.

    Marketing: Mental Floss has a good article on the marketing of the movie Coraline.  Lots of good tidbits here, but what hit me most was the viral marketing campaign around the alphabet cards.

    Ethics: Freakonomics looks at the law of unintended consequences in two articles and how it affects the disabled.

    Behind the Scenes: On my list of all time favorite movies is Raiders of the Lost Ark.  A transcript of the story conference between George Lucas, Steven Spielberg and Lawrence Kasdan (the writer) has been posted to the web.  Lots of interesting examples on how creative people think and then execute in the film.

    Leave a Reply

     

     

     

    You can use these HTML tags

    <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>