HELP, Marketing, Security and Entrepreneurship

Marketing: A friend and I were talking marketing recently and the question came up… What is the minimum offer that a coupon has to offer to get your attention?  Has it changed recently due to the economy?  What will it take for you to try a new place versus a coupon from a regular vendor? Please reply through the comments and I will tally the answers for a summary post next week.  Thanks

Security: Bruce Schneier has written a thoughtful essay on the role of data in our lives.  Almost everything we do today, leaves a trail and these trails can be analyzed.  The toothpaste is already out of the tube.  We as a society need to determine how to manage our collective toothbrushes.

Entrepreneurship: Scott Adams, of Dilbert fame, asked an interesting question.  How does the rate of entrepreneurial activity change with the age of marriage?  One could expect that single people would be able to take more risks, a point I made in my young entrepreneurs column last week. Can you name three vibrant entrepreneurial countries where the average age at time of marriage is low?

Help: The Coleman Entrepreneurship Center at DePaul University is near and dear to my heart. The students at the Center are hard working, giving and smart. One of these former students is Jessica Cowin, a 25-year old recent DePaul alum who after battling health issues her whole life, is now being faced with a new challenge: a need for a new kidney.

Her sister is a match and will donate one of her kidneys, but there is a catch. Their health insurance will only cover up to $30K, and Northwestern Hospital will only perform the transplant if they are able to pay the full amount of over $100K. She will need to have the surgery within the next 3 months.

I’ve heard a lot of people this week talk about what they should give up for Lent. Catholic or not, here is an opportunity to be part of something that will have an immediate impact on this family, which could easily be any of our families, sisters, friends, etc.

So what can you do to help? Visit: www.giveforward.org/helpjess/. Make a donation. Forward this blog to your network, family and friends. Share the url on your Facebook status. Nearly $10,000 has already been raised in the past couple of days alone – clearly there’s power in numbers, and everything and anything will help.

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