Marketing, Technology & Talent

Marketing: Seth Godin today talks about a pet peeve of mine.  I too, was that rational marketer, back in the day who couldn’t figure out why someone wouldn’t buy from me.  We had the best service, we were competitively priced, we had the most competent staff… Seth urges us to figure out a way to meet the irrational client where she is, rather than continue to foist our advantages at her which isn’t going to work.

Technology: Finally, another pet peeve squashed.  Consensus within the cell phone marketplace.  The manufacturers and carriers have agreed on a single cell phone charger standard.

Talent: I posted about talent and the need for repetition to create “talent” last week.  Kevin Kelly has reviewed a book called Art & Fear: Observations On the Perils (and Rewards) of Artmaking.  While there were a lot of interesting excerpts, the one that caught my eye talked about an art professor who graded some students on quantity and others on quality.  Guess which group created the highest quality pots?