n,v: a public promotion of some good or service
This time of year, we are all forced to pay more attention to advertising. The nation’s attention to the Super Bowl (excuse me, The Big Game) is half about the game and half about the commercials that are presented. After the game, the media spends more time going over the picks and pans than the picks and points. This year, for some reason, lots of people enjoyed seeing a glass paperweight hit a man in the groin. Others went for more prosaic fare like the love story between a Clydesdale horse and a circus horse.
I understand that there are a lot of reasons for advertising. Brand awareness, new product announcement, to create industry buzz and to help employee morale are just some. What I don’t get, is annoying a potential customer to get attention. I guess part of it is that advertising execs are being pushed ever harder to come up with creative campaigns.
There is one commercial running in the Chicago radio markets that just makes me crazy. Mark my words, I will never buy a Sunsetter Retractable Awning. If I even hear the beginning 5 seconds of the ad, I will change the station. The pitch is that there is a reasonable guy telling the audience about the benefits of the aforementioned awning system. Every 10 seconds, a woman’s screeching voice comes on and orders “Harry, tell them about the discount”. Finally, at the end, the man gives in and tells us all about the discount. Perhaps the ad exec in charge of this account is a henpecked guy who is just expressing his life story. Perhaps the company thinks that the discount is so critical that they can devalue the experience of listening to the whole case for an awning system.
On one hand, the company has won. I certainly know the company and the ad, and can put them together. But I can guarantee that if I ever have the opportunity to purchase an awning system, I will find another solution. In fact, if I am ever in a conversation with anybody about remodeling, I might just go out of my way to help them find another solution.
What are the ads that make you crazy enough to boycott the product?