Big Picture, Business and Entrepreneurship

Big Picture: And small differences.  The Washington Post op-ed today talks about statistical evidence that indicates that we should believe that the election numbers in Iran were fudged. Interesting conclusions.

Business: One of the internet’s success stories has to be Amazon.com.  What a lot of people don’t realize is that there is a lot going on at Amazon behind the scenes to ensure that you as a consumer get the right information to buy the right products.  And how they make money was an eye opener to me.  This is one case where the answer to how can you sell products at a loss can truly be Volume!

Entrepreneurship: On the other side of the coin, Clear has stopped doing business.  Joel writes about the lack of a change in business model that helped cause the failure of this company.

Health Care Musings

I read an interesting article on health care that debunks many of the commonly stated reasons for our health care crisis in this country.  It seems that we don’t have more hospital beds, doctors or CT Scanners than the rest of the world.  Malpractice insurance and tort reform are a problem, but not a huge problem. Why in the world are we spending 2.4 times the amount of  money per capita and 70% more as a percent of GDP than the rest of the world on our health care system?

My quick answer is OPM – Other People’s Money. Just like its homonym, OPM (opium) is a narcotic that can induce people to misuse it.

Lets take a few examples and see where this leads. Insurance companies pay the bulk of the medical bills in this country.  In most cases, they negotiate with providers (hospitals, physicians, etc.) to pay from a price list.  That is, even though a hospital may charge $1000 for a procedure, the insurance company has negotiated a rate of $600 and will pay that $600 to the hospital.  The hospital writes off the $400 negotiated credit.  But what happens if you don’t have insurance… You will be billed $1000 and be expected to pay that. The hospital is not taking a loss at $600, but there is no incentive for them to accurately price their services. In fact, they may not even know their true costs to offer services.  That to me, as a business and numbers guy, is truly scary.

The patient, in most cases, has insurance.  Do most patients shop around for services based on cost?  Actually, most people pay more attention to the pricing of their cell phone plan or auto body repair than they do for health care.  Why is this?  OPM.  They know that their insurance company will pay according to the terms of their policy and this gives them the freedom to be blind and dumb when it comes to their healthcare.  Do whatever the doctor recommends, no matter the cost.  This has the additional unfortunate side effect of people not having the data to accurately determine the competence of their health care provider.  If you are not going to check on price, you probably aren’t going to see if the doctor or hospital has significant experience and positive results with your type of condition.

Ah, then, the answer is to get the insurance companies involved.  Well, not so fast.  The insurance companies by definition, assess and reduce risk.  The usual answer is that they do this by combining risk for many people to reduce the harm that an individual’s loss could cause.  In auto insurance and home insurance, they do this pretty well.  In health insurance, unless you are part of a huge group, say a Fortune 1000 company, insurance companies will weed out anyone who shows even a glimmer of a future problem, either through direct denial or increased rates.  Rather than look at their entire portfolio of insureds and combine risks, they focus on the micro level of each individual subscriber.  But the only data that they have is based upon doctor records.  So, if you know you are sick but haven’t been to a doctor, you are more likely to get insurance coverage than if you have been doing the preventive medicine routine with regular checkups and preemptive care. Totally backwards, but somehow it makes sense to the insurance companies.

Well, then the problem must be solved by the doctors.  Again, OPM raises its ugly head.  Doctors also buy insurance — in their case it is malpractice insurance.  They are scared senseless by the threat of huge lawsuits, so they overtest. Sure don’t want to be that guy who gets asked “Why didn’t you order an MRI to determine for sure the extent of the problem?” on the witness stand.  All of this testing costs money and the patients, in general, don’t make a fuss — if the doctor requests it, it must be the right thing. This leads into a long discussion about tort reform, another OPM — insurance companies paying off litigants and their attorneys, but I am not going to go there.  The thing about overtesting is that the doctors have wised up.  They have seen the amounts of money going to testing, imaging and minor surgical procedures.  They too are taking advantage of the OPM gravy train by starting up centers to do imaging, diagnostic testing and minor surgery.  They can then take a piece out of the insurance dollars on both sides of the transaction.  There is nothing in the AMA charter that disallows this practice.  Does it equal more unnecessary tests?  You would have to think so.

Solving the health care crisis is not solving a simple problem.  It will require many small steps to help to corral the runaway train that is OPM. But nothing is more important to the future of our country than the process of reining in health care costs and improving medical outcomes.  We as a country need to step back and say that we didn’t have the optimal solution and look at how other countries have attacked the problem to help us find our right path.

Follow Up on Technological Innovations

Follow-Up: Last week I wrote about Technological Innovation, where I talked about Microsoft’s introduction of the search engine Bing. I was interested in seeing how the world reacted to Bing after the introduction.   Microsoft has chosen to push shopping and decision making as the key aspects of Bing’s success.  The screens are colorful and the sample searches that I completed were fine.  The media has generally been pretty favorable to Bing’s introduction. But you can make your own determination with a visit to a site called Blind Search which will compare your search results through the use of Google, Bing and Yahoo.

Microsoft has also made good on its promise to advertise the heck out of Bing.  There are banner ads, newspaper ads, television ads,  keyword ads, blog post ads and even, dare I say it, Google AdWords. They have increased their influence on buyers with the Bing Cashback program which like a combination of the Google Checkout program and the Discovercard’s Cashback program.

Google is not taking their leading market position for granted. It is interesting to me is that Google has started to ramp up their advertising engine for the first time.  Both adwords and blog ads have become much more prevalent.  For a time, Google even changed their normally sparse home page to include a link to Explore Google Search to help people understand the wealth of options that Google provides for finding stuff.

In the early weeks of June, since the introduction of Bing, Microsoft’s share of the search market has grown a bit.  Much of this can be attributed to searchers taking Bing out for a test ride.  The real question wil be whether people continue to utilize Bing or if the honeymoon ends as people go back to their first loves.

Find the Highest Value

Being an entrepreneur is not an easy job.  There are so many things that pull at you to spend time and effort and energy to address.  How do you make sense of what is important?

Well, other entrepreneurs have taken it upon themselves to try to help you by building productivity systems.  People like David Allen, who created the Getting Things Done process or Stephen Covey who created a system around his book, The Seven Habits of Highly Effective People. Other systems break things down into categories of Urgent/Not Urgent and Important/Not Important. There are many people who swear by these systems as they try to find ways to  manage the complexity of their work (and personal) lives.  But in the end, you have to find out what works for you. And in many cases, you don’t need a system.

I bring this all up because I have had several conversations lately with entrepreneurs that addressed this very topic, although I don’t think they thought of it in this way. Most entrepreneurs feel like they have to do everything.  I wrote about this in my column last week about Superheroes. It is a fallacy.  You have to look at where you can provide the highest value to your business at that particular point in time. The area will change over time, as you get smarter, more experienced, more valuable in your company and as your company changes.  But you need to make that evaluation every week (at least).

As an example, I know an entrepreneur who, before he started his business, was a top salesman.  Loved living the rough and tumble world of no-base pay, just full bore commissions.  And he did it for years, attaining recognition as a top salesman and big bucks. Now he is in charge of building his own company.  What he needs to do is to sell.  What he is doing is taking care of the details of the business.  He is doing a fine job of it, but in reality he is the best one to sell his product and service to prospects.  But, it seems, he looks at it as beneath him, not presidential and therefore tries to manage a salesman rather than sell.  His highest and best usage of time and energy is to utilize the skills he learned earlier in his career to sell his product. At this point in time, he should be the face of the business and help to build a sales team through example, not management. When that is working to his satisfaction, he can find other projects where the value is highest for him to participate.

Look around you to ensure that you have the highest value discussion frequently.  Sometimes you are so in the midst of running and building your company that you can’t determine which side is up, much less where your skills could best be used.  Take an opportunity to discuss it with someone you can trust who is outside of the maelstrom: a partner, a board member, a mentor, a business friend. Find ways to utilize your strengths and help (delegate to?) others to utilize their strengths in order to benefit the business.

Behind the Scenes, Entrepreneurship and Thought

Behind the Scenes: Sometimes the government does it right.  A couple of stories from the past several weeks have shown that our government does not necessarily have a tin ear when it comes to public opinion.  First the story about President Obama writing a note to excuse a student, who was attending a Presidential speech, from class.  Some of the people that I have talked to think that President Obama was being a smartass, but I believe that he took the time to talk one-on-one with a student in a very real and meaningful way.  Another story was the US Navy allowing a group of top bloggers, including Robert Scoble and Guy Kawasaki to spend 24 hours on the USS Nimitz, an aircraft carrier.  These bloggers were able to tell a story of the servicemen and servicewomen who work on our behalf and provide a very interesting group of reports including photos, podcasts and videos.

Entrepreneurship: Inc. Magazine wrote a nice piece on Paul Graham, founder of Y Combinator.  When I grow up, I want to be like Paul.

Thought for the Day:

My life is not adrift.  There is no road map, but there is a horizon that I am moving towards. That horizon is broad, but it is informed by what I believe… The keel to your boat needs to be to your values, your principles, your beliefs and some sense of purpose, but that needs to be aimed at a horizon, not a point of latitude and longitude, because that point may turn out to be irrevelant.

– Randy Komisar

Behind the Scenes, Economics and Big Picture

Behind the Scenes: The cloud in cloud computing requires extensive data centers.  Most of us don’t think about the infrastructure of  how Google can get search results to your desktop in 0.15 seconds multiplied by millions of users every minute.

Economics: Alex discusses idiot taxes and the price of HDMI cables.  I have been surprised by the same phenomenon with regard to Apple iPod chargers and headphones.  Deals can be found online sometimes, but almost never in retail stores.  Why is that?

Big Picture: Innovation is a hot topic in business circles for a while now. Jeff Jarvis writes thoughtfully about how the innovations of the last few years have acted differently from innovations in prior years.  Previously, business innovations created increases in GDP, things like the Personal Computer and the ShamWow that consumers bought and companies derived income from.  Lately, some of the most important innovations, Craigslist and Google included, reduced corporate income (macro), but increased personal wealth (micro).  This is critical because reporting on our economic progress have been focused on macro trends for many years.  We need to develop alternative measures to accurately report on our progress.

Friday Fun, Chutzpah and Tech Tips

Fun: Spend 2 minutes and watch this great stop action film, done as a senior project by a student at the Savannah College of Art and Design.

Chutzpah: Wow! I haven’t posted a chutzpah link before today, but I had to post this. For those of you who are unsure about the meaning of chutzpah, according to dictionary.com it is unmitigated effrontery or impudence; gall.

Technology: I consider myself pretty competent around a spreadsheet.  I knew about half of these double-click wonders for Excel.  On this page there are also links to a few other pages with Excel shortcut magic.

Behavior cubed

Behavior: Since I have a child in college, I am not sure that I want him to see this, but those entrepreneurs and innovators are out there, creating new and better products. According to Bruce Schneier, the ones to lose in this battle of wits will likely be the innocent student who really does have the computer trash his paper.

Behavior: How do our parenting skills relate to the future of our children’s intellectual development?  Does Dr. Spock bear a lot of the blame?

Behavior: A new book,Yes!: 50 Scientifically Proven Ways to Be Persuasive by is pretty impressive. Here is one of my favorites:

How restaurant mints are a personalized affair. Let’s a say a restaurant provides mints for its customers on the way out. If the amount of tips per week is the baseline for that restaurant, let’s make the waiters include a mint as they give the check to the customer. The tips go up by 3.3%. However, when the waiters offer the mints themselves, prior to signing the check, the tipping amount went up by 14.1%. In yet another experiment, the waiter would present the patrons with 1 mint per guest, then give them the check, then turning around to leave, then, as if remembering something sudden, turning around and giving them yet another mint per guest. Result? 23% increase in tips, as this signaled high amount of personalization.

The ones left behind

We are definitely living in difficult economic times.  According to the the Bureau of Labor Statistics, from January 2009 through May 2009, we have lost a total of 3.4 million jobs; a staggering average of over 680,000 per month.  Why that is like the entire population of Memphis, Tennessee losing their jobs… for 6 months straight. And appropriately we focus on the people behind the job losses.  The personal stress, the family concerns, health insurance, retirements, downsizing, mortgages, college funding.  All important concepts.

I am not an economic prognosticator, but I don’t believe that we have seen the end of job losses.  Heck, GM, Chrysler and the Boston Globe haven’t figured out if they are going to be in business a month from now.

But one area that we really haven’t focused a lot of attention on are those people who are still working.  Now what our large corporations have done is cut jobs – that is clear from the BLS statistics.  My guess is that they did what they always do and cut way deep.  Now, I learned the lesson from a mentor back in my corporate days, that you want to cut deep and cut once to keep morale of the remaining staff as positive as possible.  You don’t want your staff to be continually wondering when the other shoe is going to drop and the next round of layoffs is announced. I am not sure that our current corporate leaders learned from the great John McCarron.

Generally speaking, the team that has remained is stressed because they don’t know if their job is next.  They feel resentful because they now have to do their work plus that of workers that have left.  They feel ashamed to be feeling resentful because they have a job and a paycheck and health insurance.  All of this mental stress is not helping our corporations get what they need, which is to start selling, delivering, servicing, writing, producing again.

I have stated it before – someone in Big Corporate America needs to stand up and say that we won’t lay anyone off this year.  In fact, we are going to start a limited hiring campaign to ensure that we can still deliver the best products to the marketplace.  Now is the time for some American Executive to make his mark.  Will it be someone you know?

The Keiretsu Experiment – Update

Several months ago, I discussed the concept of the Kereitsu Experiment. To recap, I invited 15 of my entrepreneurial friends to get together to see if we could develop a group that worked in concert to increase sales of our combined businesses by 20%.  The goal was to get each person to set and attend 3 meetings per quarter with other members to determine how best they could help each other.

During our first meeting, we had serious dialogue about the ways that this collaboration could help.  Each of the members were enthusiastic and some interesting conversations about potential relationships were started.  What we were experimenting with was the creation of a community that would be focused on growing businesses.

Fast forward to this month.  The results are in and while there have been some victories, the amount of interaction between the members has not really grown into the expectations that we had agreed upon during our first meeting.

There has been one member who is doing a paid project for another member.  There have been a small number of documented meetings and networking sessions.  But overall the project has not accomplished what we had hoped in the first quarter.

One facet of an entrepreneur’s experience that doesn’t get talked a lot about (we always look for the positive side of things) is knowing when a certain project has failed and to end it gracefully (and quickly).  It doesn’t mean that I don’t care for the members of the experiment; I always have and will continue to do whatever I can to help support their goals and aspirations.  What I have realized is that the grassroots nature or design of this organization was not conducive to keeping the member’s interest. It is much harder to build and sustain a community that works than is usually imagined.

I would urge each of the members to continue to use the keiretsu network individually to gain more advantages for your business.  But it doesn’t make sense for us to meet as a group to try to increase our businesses.