Lots of talk lately about data.

Behind the Scenes: The credit card industry has changed a lot in the past 25 years. The amount of data that the credit card companies know about you and use to predict the future is astonishing. The psychology of getting late payers to get current based on that data bank is also amazing.

Strategy: How do we keep track of the right metrics when determining future plans?  Eric Reis says scientific methods can help determine the best ways to dig deeper into the metrics that we collect.  Simple things like using a split A/B test will provide you with more data to make better decisions.  Eric goes into a lot more detail about tests in his article on the FourHourWorkWeek blog.

Behavior: Google probably collects more data about us than we can imagine.  They are now using this data on their own employees to try to determine who will be the next to leave the company.