Entrepreneurship: Gina Trapani discusses all kinds of neat tools, applications and vendors that can help a new business get started.

Behind the Scenes: Robert Scoble takes us inside of Zappos.com and how they can create a corporate environment that keeps their employees excited and their customers enthralled by their service.

Behavior: An article on neuroscience probably would not have caught my eye, but bring Penn and Teller into the conversation and I am hooked.  This article talks about how magicians utilize flaws in our perception to amaze us.  I viewed the balls and cups clip 3 times and still I didn’t catch everything.

Business Economics: The US Postal Service is one of those organizations that we take for granted.  6 days a week, we will have a red, white and blue truck drive up and deliver our mail, most of it “junk mail” or what the USPS calls standard mail.  What we don’t think about often is how fiscally responsible they are, what are their unfunded pension liabilities and how they make money in the age of the Internet.  This article sheds some light on how the USPS operates and offers some suggestions to make the service more effective.